---
title: "Leads & CRM — Free forms, a guide, and every contact in one place · ApplyForm"
description: "Free lead forms that deliver your guide by email, and a CRM that already knows everyone who paid you: tags, pipeline, segments, CSV export."
url: https://applyform.app/products/leads
---

# Everyone who ever _said yes._

Free forms that trade a guide or a waitlist spot for an email address, and a contacts list that already knows everyone who paid you: applicants, clients, subscribers, members. Tag them, move them through a pipeline, email a segment, export a CSV. No second tool.

 See it in use 

Free to start. You keep 80%. Switch products on and off from your workspace.

_Contacts · 412 · Pipeline_

**Ana Ruiz**  
Lead form · newsletter · form:guide

Qualified

**Jamie K.**  
Paid form · €15 lifetime

Won

**Sam O.**  
Booking · member · €1,020

Won

How it works

## Capture first.  
_Follow up_ later.

A lead form is a form with no price: pick a preset (free guide, waitlist, discovery call, brand collab, contact), attach the guide as a file or link, write the auto-reply. Every submission becomes a contact with the answers on its timeline, tagged by form, with the UTM source. From there: notes, stages, bulk tags, a kanban, and one-off emails to whoever matches your filter.

Who uses it

## From a free download  
to a _paying client._

Coaches

### Free 7-day plan

The PDF goes out instantly; the newsletter opt-in is one checkbox; the discovery-call request is the next rung.

Creators

### Waitlist for the next drop

Collect interest before you launch. Email the whole list the day it opens.

Founders and freelancers

### Work with me

A brand-collab or discovery-call form with a budget question, so the pipeline starts qualified.

Experts

### Contact me, properly

A structured front door instead of a mailto link, straight into Contacts with notes.

Everyone

### One list

Paid applicants, clients, readers and members are already contacts. Filter by source, stage or tag.

Teams

### Export

CSV of the current view whenever you need it somewhere else.

What you get

## A small CRM  
that is _already filled in._

-   **Lead forms with a guide**
    
    File or link delivered by email the moment they submit, plus an auto-reply in your voice and an optional redirect.
    
-   **Automatic contacts**
    
    Every product writes to the same list: applications, leads, bookings, subscriptions, memberships, with lifetime value.
    
-   **Tags, notes, stages**
    
    Five pipeline stages you can rename, a drag-and-drop kanban, notes and a full timeline per contact.
    
-   **Segments and email**
    
    Filter by tag, stage, source, form or newsletter status; email the segment with an unsubscribe link built in.
    
-   **UTM and referrer**
    
    Each lead records where it came from.
    
-   **Export**
    
    CSV of any filtered view.
    

## Never lose a  
_warm lead again._

Pick a lead-form preset, attach your guide, publish without Stripe. Your contacts fill up from every product you switch on.

[Start with the agent](https://applyform.app/#hero-chat) [Create an account](https://applyform.app/signup)

Also on ApplyForm: [Forms & Requests](https://applyform.app/products/forms) [Bookings](https://applyform.app/products/bookings) [Community](https://applyform.app/products/community) [Newsletter](https://applyform.app/products/newsletter)