--- title: "Career coach or recruiter — Charge for the CV review, run the Monday leads list · ApplyForm use case" description: "“Could you take a quick look at my CV?” Every single day. How a career coach or recruiter runs it on ApplyForm: CV & LinkedIn review (fast lane €99) (€49 · 5 days) → Interview prep / strategy call (€110) → ATS keyword checklist (free) → Monday job-leads list (€7 / mo) → Job-search group, weekly…" url: https://applyform.app/use-cases/career-coach --- Use case · Career & Tech · Career coaches, recruiters and CV / LinkedIn reviewers # “Quick look at my CV?” _€49. Written. Five days._ The PDF arrives on LinkedIn with “no rush”. You open it on the train, spot the buried achievements and the headline that says nothing, and you write back a paragraph for free because saying no feels rude. This is the same read with a price, a deadline and an automatic refund if you miss it; and around it the strategy call, the checklist that fills your CRM, the Monday leads list and the group that keeps people until they sign an offer. [Set this up with the agent](https://applyform.app/#hero-chat) See the whole stack Free to start. You keep 80%. Unanswered reviews refund themselves at the deadline. _applyform.app/c/hannah-recruits/cv-review · €49 · answer in 5 days_ Your CV (PDF) and LinkedIn URL Marta\_Costa\_CV\_2026.pdf · linkedin.com/in/martacosta Target role and two job links Senior product marketing manager · B2B SaaS · two Personio and one Pleo posting What is not working? Fifty applications since June, four first-round calls, no second rounds. I think the CV reads like a job description. **Pay and submit** Refunded automatically if there's no reply by Sunday 27 Sep, 14:00 €49 Rung one · Paid form ## The form that replaces _the “no rush” DM._ Four blocks: the CV, the LinkedIn URL, the target role with two real postings, and one honest question. That is enough to review against something rather than in a vacuum. The €99 fast lane in two days catches the “interview on Thursday” cases and pays for the evening. Never price the standard review below €39; the free critique is what the resume mills give away to sell a €500 rewrite. [Start from the CV review template](https://applyform.app/signup?template=cv) What you send back ## Five sections, _each with a rewrite._ Headline, summary, the three bullets that matter, the ATS read against the two postings, and the LinkedIn gap. For each: what it says now, what it should say, one rewritten line they can paste. Type it in the inbox or paste a Loom link. The inbox sorts by nearest deadline and nudges you at half-time; the refund is automatic if you go quiet, which is why nobody hesitates to pay first. _Inbox · CV review · Marta C. · due in 2 days 4 h_ **Headline** — “Marketing professional” says nothing. Now: “Product marketing · B2B SaaS · launched 3 products to €4M ARR”. **Experience** — Every bullet starts with “Responsible for”. Three rewrites attached, each with the number that was hiding in your cover letter. **ATS read** — The Personio posting says “go-to-market” eleven times; your CV says it zero. Same for “pricing”. Both belong in the summary. **LinkedIn** — About section is empty. Paste the new summary; turn on “open to work” for recruiters only. **Reply sent** Buyer notified · €39.20 to your balance · 24 Sep Answered The whole stack ## Five products, switched on _in this order._ The review first, because it is the DM you already answer. Then the call it leads to, the checklist that builds your list, and the two recurring products that keep people until the offer letter. 1. 1 Day one · Forms & Requests ### CV & LinkedIn review (fast lane €99) _€49 · 5 days_ Intake: CV, LinkedIn URL, target role with two postings, one question. Written reply within five days or an automatic refund; the €99 fast lane answers in two. Cap it at fifteen a week. 2. 2 Day one · Bookings ### Interview prep / strategy call _€110 · 45 min_ Two session types on one calendar. Intake asks for the job description, the interview date and the stage. Google Meet link, reminders at 24 h and 1 h, your reschedule policy enforced. 3. 3 Week two · Leads & CRM ### ATS keyword checklist _free_ A one-field download in your LinkedIn featured section. Contacts land in the CRM tagged by seniority, industry and stage; the newsletter opt-in sits on the same form. 4. 4 Week four · Newsletter ### Monday job-leads list _€7 / month_ A defined niche, fifteen to twenty-five roles with one line each, every Monday 07:00. The agent drafts the list from the postings you save; you edit and send. 5. 5 Week six · Community ### Job-search group, weekly teardown _€29 / month_ Telegram or Discord. One live 45-minute teardown a week, a daily check-in thread, an “offer received” channel. Quarterly plan on, because members leave when they get hired. _Hannah's Monday list · Monday 07:00_ #### Monday leads #27 — 19 remote EU product-marketing roles, one CV bullet fixed, one counter-offer This week's leadspaid 19 roles, remote or hybrid EU, €70–110k: Personio (Berlin), Pleo (Copenhagen, remote), Mollie (Amsterdam)… One line each: what they actually want, and who posted it. Before / after “Responsible for content marketing across channels” → “Ran the content programme that produced 38% of pipeline in 2025 (€2.1M).” Same job, one number. Salary case of the monthpaid Reader offered €82k, asked for €90k with a competing process as leverage, landed €88k plus a signing bonus. The exact email, anonymised. Hiring-cycle note Tech hiring peaks March to June and budgets are mostly spent by July. If you are starting now, aim to be in second rounds by mid-October, before the December freeze. Slots Three strategy calls left this month · €110 · applyform.app/c/hannah-recruits/book/strategy Rung four · Newsletter ## What the Monday issue _actually contains._ The list is the product. Fifteen to twenty-five roles in one defined niche with one line each, a before-and-after CV bullet, a salary case once a month and a note on where the hiring cycle is. The leads list and the salary case sit behind the €7 tier; the rest is free and forwards well. The largest curated recruiting letter converts about seven percent of its free readers at $7.99, which is more than double the median newsletter. A list someone can act on that morning is the reason. Rung five · Community ## A group people stay in until _the offer._ Job-search communities price between $9 and $79 a month, and every member intends to leave: the moment they sign, they are gone. That is fine if the rhythm holds them until then and a quarterly plan smooths the exits. One live moment a week, a daily thread, and a channel where offers get posted, because the next member joins after reading it. ApplyForm grants and revokes access as people pay and cancel; you run the week. - Daily **Check-in thread** “Applications sent, calls booked, one thing you learnt.” Streaks keep the search going in week seven. - Monday **Leads list lands, members claim roles** The newsletter goes out at 07:00; members post which roles they are going for so nobody sends the same CV twice. - Wednesday **Live teardown, 45 min** One member's CV or LinkedIn on screen, rewritten together. Recorded; the recording is the paid part of the letter. - Monthly **Salary-negotiation case + “offer received”** One real counter-offer walked through. Offers get posted in their own channel; that channel sells the group. Why these prices ## Numbers from the _market._ **$100–300** what a standalone résumé review already costs Branded services charge $100–300 for the review alone and $300–700 for a rewrite. Marketplaces give the critique away to sell the rewrite; the €49 written review sits in between. **~7%** paid conversion of the largest curated recruiting letter Recruiting Brainfood converts about 2,900 of 41,000 free readers at $7.99 a month. The median newsletter converts 0.6%. A list people act on Monday morning is the difference. **$9–79** where job-search communities price $9.49 for a resource library with replays, $20 for a weekly accountability call, $49–79 for a group with weekly teardowns. €29 with one live session a week is the middle of that band. **72%** of career coaches say LinkedIn is their main lead source The audience and the sales channel are the same place. A €49 form in the featured section converts better than “DM me”. **Mar–Jun** when hiring happens; layoffs cluster Aug–Oct Budgets are largely spent by mid-year. Open the group in January, sell quarterly plans, and expect the fast lane to spike in autumn. **~12** active clients the average coach carries Career coaches average about twelve clients and $47,600 a year. Fifteen written reviews a week at €49 is a second income line that does not need more evenings. Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ. Common worries ## “Everyone gives _CV reviews away._” The free critique is a sales instrument for a €500 rewrite, and people know it. Yours is different in three visible ways: it is written against two real postings, it arrives by a date, and it is refunded if it does not. Say those three things on the form. The people who want a free glance will still ask; the form gives you a link to send instead of a paragraph. **“What if they don't get the interview?”** The review is the deliverable, and it is on the page by the deadline. Never write “guaranteed interview” or “land the job” anywhere; the agent won't and you shouldn't. For packages sold to consumers in the EU, the 14-day withdrawal right applies; disclose it in the form description and ask for consent to start the review straight away. **“I'm a recruiter, not a coach.”** Run the recruiter variant: a “ten-minute hiring-manager read for role X” at €19–29. Keep it away from roles you are actively filling, and say in the form that a paid read is not an application. The CRM tags tell you who is in process where. **“Five days is too slow for someone interviewing Thursday.”** That is what the €99 fast lane is for: two days, sorted to the top of the inbox. Cap the standard lane at fifteen a week so the deadline never bites. ## Stop reviewing CVs _for a thank-you._ Tell the agent your LinkedIn handle. It reads what you post, proposes the review, the strategy call and the Monday list with prices from your niche, and sets them up when you create the account. [Set this up with the agent](https://applyform.app/#hero-chat) [Create an account](https://applyform.app/signup?template=cv) More in Career & Tech: [Tech interview mentor](https://applyform.app/use-cases/tech-interview-mentor) [AI / ML mentor](https://applyform.app/use-cases/ai-ml-mentor) [Design or product lead](https://applyform.app/use-cases/design-lead) [Sales & negotiation coach](https://applyform.app/use-cases/sales-coach) [LinkedIn ghostwriter](https://applyform.app/use-cases/linkedin-ghostwriter) [All use cases](https://applyform.app/use-cases)