---
title: "Design or product lead — Charge for the portfolio review, run the weekly teardown · ApplyForm use case"
description: "ADPList made your portfolio reviews free. They shouldn't be. How a design or product lead runs it on ApplyForm: Portfolio review, Loom in 3 days (€89 · 3 days) → Mock PM / design interview (€150) → Case-study template (free) → Weekly live teardown (€29 / mo) → One case study a week (€8 / mo)."
url: https://applyform.app/use-cases/design-lead
---

Use case · Career & Tech · Design leads, product leads and hiring managers who review portfolios

# Free on ADPList all year. _€89 here, in three days._

You have hired designers and PMs, so you know what a portfolio does in the first thirty seconds. Twelve thousand mentors give that read away on ADPList, your calendar included. This is the same review with a Loom, written notes, a three-day deadline and a refund if you miss it; then the mock interview it leads to, the template that fills your list, and a weekly live teardown people pay to sit in.

[Set this up with the agent](https://applyform.app/#hero-chat) See the whole stack 

Free to start. You keep 80%. Unanswered reviews refund themselves at the deadline.

_applyform.app/c/mira-design/portfolio-review · €89 · Loom in 3 days_

Portfolio URL (password if needed) lukas-design.co · pw: hire-me-2026

Target role and level Senior product designer · fintech · applying to N26, Klarna and Trade Republic this autumn

Two case studies to focus on “Redesigning onboarding at Fintory” and “Payments dashboard, 0→1”

What do you want to know? I get to hiring-manager screens and then nothing. Is it the work or how I present it?

**Pay and submit**  
Refunded automatically if there's no reply by Friday 25 Sep, 18:00

€89

Rung one · Paid form

## The form that replaces  
_the free 20-minute slot._

Four fields: the portfolio, the target role and level, the two case studies to focus on, and the one thing they want to know. Paid async reviews already sell at $87–99 with 48-hour delivery and a money-back guarantee; this is the same product with the refund built into the deadline. The €149 tier adds a 30-minute call for people who want to argue back.

[Start from the portfolio review template](https://applyform.app/signup?template=portfolio)

What you send back

## A Loom, and a scorecard  
_you can forward._

Fifteen minutes of screen recording, walking the portfolio the way a hiring manager does, then five scores with one sentence of evidence each and the single change to make first. The written part is what they paste to a friend and what makes the price defensible. The inbox sorts by nearest deadline and nudges you at half-time.

_Inbox · Portfolio review · Lukas B. · sent 24 Sep_

First 30 seconds **2/5** The landing page shows six thumbnails and no sentence about you. A hiring manager cannot tell what you are senior at.

Problem framing **4/5** The onboarding case opens with the drop-off number. Good. The dashboard case opens with a moodboard.

Process vs outcome **2/5** Eleven screens of process, one of outcome. Cut to three decisions and what each cost or won.

Metrics and impact **3/5** “Improved activation” needs the number, the baseline and the period. You have it in the deck; put it in the case.

Visual craft **5/5** Nothing to fix. This is not why the screens end.

**First change: one sentence on the landing page, then cut the dashboard case in half**  
Loom (14:20) attached · €71.20 to your balance

Answered

The whole stack

## Five products,  
switched on _in this order._

The review first, because the market already pays for it and ADPList proves the demand. Then the mock interview it leads to, the template that builds the list, and the two recurring products that keep a cohort of job-seekers together.

1.  1
    
    Day one · Forms & Requests
    
    ### Portfolio review, Loom in 3 days _€89 · 3 days_
    
    Intake: portfolio URL, target role and level, two case studies, one question. Loom plus written scorecard within three days or an automatic refund. €149 tier with a 30-minute follow-up call. Cap at ten a week.
    
2.  2
    
    Week one · Bookings
    
    ### Mock PM / design interview _€150 · 60 min_
    
    Portfolio presentation, product sense or app critique as the session type. Intake asks for the company, the round and the brief. Written scorecard within the hour after the call.
    
3.  3
    
    Week two · Leads & CRM
    
    ### Case-study template _free_
    
    A one-field download in your bio and LinkedIn featured section. Contacts are tagged by discipline, level and target; you email the segment when the teardown group opens.
    
4.  4
    
    Week four · Community
    
    ### Weekly live teardown _€29 / month_
    
    One 45-minute live session a week: a member's portfolio or case study on screen, taken apart together. A hiring thread on Fridays. Seven-day trial, cap at 60, recordings in the archive.
    
5.  5
    
    Week six · Newsletter
    
    ### One case study a week _€8 / month_
    
    A public case study, the first thirty seconds, three problems, three fixes. The annotated version and the teardown recording sit behind the paid tier. The agent drafts; you edit.
    

_Mira's weekly teardown · Wednesday 08:00_

#### #14 — A Staff-level case study that hides its best decision on slide nine

This week's case study

Public portfolio, senior product designer, B2B payments. Shared with permission. Link and the role it was written for.

The first 30 seconds

Title, hero image, one line: “Reduced onboarding drop-off by 31%.” Then four paragraphs of company background before the problem appears.

Three problems

The decision that mattered (killing the KYC step) is on slide nine. Process screens outnumber outcomes 8:1. No mention of what did not work.

Three fixes, annotatedpaid

The rewritten opening, the three-decision structure, and where the 31% belongs. Side by side with the original, with the reasoning a hiring manager would apply.

Teardown recording + templatepaid

Wednesday's live session (44 min) and the case-study skeleton we used, as a Figma and a Notion page.

Rung five · Newsletter

## What the weekly issue  
_actually contains._

One case study taken apart: the first thirty seconds, three problems, three fixes. The problems are free, which is what gets it shared in design Slacks; the annotated fixes and the teardown recording are the paid part, which is what gets it renewed. That is the whole format, every Wednesday.

The largest product newsletter converts around four to five percent of free readers at $20 a month. You need eighty paying readers at €8, not a million free ones.

Rung four · Community

## The weekly rhythm  
that keeps _members._

Design communities price from €9 for templates and a monthly call to $99 a month for a monthly masterclass, quarterly labs and a library of recordings. At €29 the product is one live teardown a week, and the retention mechanic is that someone's work is on screen every Wednesday. Members leave when they get hired; a seven-day trial and a visible hiring thread keep the next cohort arriving. ApplyForm grants and revokes access as people pay and cancel; you run the session.

-   Monday
    
    **Volunteer thread**
    
    Members post the case study they want torn down on Wednesday. First two in, with a target role, get the slot.
    
-   Wednesday
    
    **Live teardown, 45 min**
    
    Two portfolios or case studies on screen, scored against the five dimensions above. Recorded for the archive and the paid letter.
    
-   Friday
    
    **Hiring thread**
    
    Roles members have seen, interviews they have had, hiring-manager notes. Anything longer than a comment becomes a €89 review.
    
-   Monthly
    
    **Hiring-manager AMA**
    
    A friend who runs design or product hiring. The reason members renew after their own portfolio is done.
    

Why these prices

## Numbers from  
the _market._

**$87–99** what an async portfolio review already sells for

Video walkthrough, results in 48 hours, 30-day money-back. €89 with a three-day deadline and an automatic refund is the same product with the guarantee built in.

**12,000+** product mentors giving the review away on ADPList

Free is the price anchor, so the paid version has to be visibly different: a Loom, a scorecard, a deadline. The demand is not in question.

**$100–500** per session on the paid mentoring platforms

The band ADPList itself quotes for paid alternatives. A €150 mock interview with a written scorecard sits in the lower half of it.

**€9–$99** monthly range of paid design communities

€9 for templates and a monthly live session; $99 or $950 a year for a monthly masterclass, quarterly labs and 300 recordings. €29 with a weekly live teardown is the gap between them.

**4–5%** free-to-paid conversion of the largest product newsletter

At $20 a month, 18,000 paid on 377,000 free in 2023. A weekly teardown with the annotated fixes behind the paywall is the same shape at a fraction of the list.

**30 days** money-back window that is normal on paid reviews

Refund-friendly terms are standard at $87–99, and disputes on delivered written work are rare. The deadline refund is a stronger version of the same promise.

Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ.

Common worries

## “ADPList is free.  
_Who pays €89?_”

The people who have already had three free sessions and are still not getting past the screen. A free slot is twenty minutes of talk; this is a recorded walkthrough, a scorecard they can act on, and a date. Keep your ADPList profile if it sends you people; put this link in its bio. The free session becomes the discovery call for the paid one.

**“Their case studies are under NDA.”**

Ask for public or password-protected work, and say in the form that you review what they choose to share and hold no obligation beyond the reply. The files stay theirs. Never repost a member's work in the newsletter without written permission, and say so there too.

**“Design hiring is soft right now.”**

It is: frontend and mobile demand is down and the management layer is squeezed. Fewer roles means more people polishing the same portfolio for longer. Keep the three-day promise, sell the quarterly plan, and write nothing about outcomes: no “you'll get hired”.

**“What if they want a refund after the Loom?”**

The Loom and the scorecard are on the page by the deadline; that is the deliverable, and disputes on delivered written work are rare. For consumers in the EU the 14-day withdrawal right applies, so disclose it in the form and ask for consent to start straight away.

## Stop reviewing portfolios  
_for free._

Tell the agent your LinkedIn or ADPList handle. It reads what you post, proposes the review, the mock interview and the teardown group with prices from the market, and sets them up when you create the account.

[Set this up with the agent](https://applyform.app/#hero-chat) [Create an account](https://applyform.app/signup?template=portfolio)

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