“What should I eat?”A €110 consult, not a reply.
You cannot answer that in a comment, and you know it. The honest answer needs three days of what they actually ate, their goal, and twenty minutes on a call. This is the setup that makes the honest answer the product: a free macro calculator that builds the list, a €110 consult with the food diary submitted before the call, a €35 review of a week of logs, a habit group with a meal-prep thread, and a recipe letter the agent drafts every week.
Free to start. You keep 80%. Education, not prescription; the wording is built in.
Calorie and protein targets, five high-protein dinners as PDF · tagged “fat loss” · one letter a week
The calculator
that builds the list.
Four fields and a goal. The targets and the five dinners go out instantly; the contact lands in your CRM tagged by goal and training frequency. No health questions on this form: pregnancy, diabetes, GLP-1 use and eating-disorder history are asked at the consult, with consent, where they belong. The letter opt-in is on the same form. No Stripe needed to publish it.
How lead forms and the CRM workThree things in the logs,
one thing to change.
The €35 form takes seven days of logs as screenshots or a MyFitnessPal export, the goal, and one question. You send back the three patterns you see and the one change for next week, written, from the inbox, before the three-day deadline. It is education about their own week, not a meal plan, and it is what turns a follower into a consult booking.
Buyer notified · €28 to your balance · 21 Sep
Five products,
switched on in this order.
The consult is where the money is, so it comes right after the form that fills it. The log review catches the DMs; the group and the letter keep people between consults. Daily tracking stays in MyFitnessPal or your coaching app.
- 1Day one · Leads & CRM
Macro calculator / 5 high-protein dinners free
Height, weight, age, goal, training frequency, email. Targets and a five-dinner PDF out instantly; contacts tagged by goal. No health questions here. Email the fat-loss segment when the January group opens.
- 2Day one · Bookings
Consult with a 3-day food-diary intake €110 · 60 min
The intake is the product: three days of food as photos or logs, the goal, training, and the screening questions (pregnancy, diabetes, GLP-1, eating-disorder history) with consent. Google Meet, reminders at 24 h and 1 h. A €300 three-consult bundle as the second session type for the twelve-week people.
- 3Week two · Forms & Requests
Review my week of food logs €35 · 3 days
Seven days of logs, the goal, one question. Three patterns and one change back within three days or an automatic refund. Cap it at twenty a week; the form closes itself.
- 4Week three · Community
Habit group, weekly meal-prep thread €35 / month
Telegram or Discord. A Sunday meal-prep thread with photos, a daily protein check-in, one live call a month, a themed week each month. Seven-day trial on, yearly plan on, cap at 120.
- 5Week six · Newsletter
Weekly recipes + one macro swap €6 / month
Three dinners and one swap with the numbers, free; the printable plan with the shopping list and the monthly themed collection, paid. The agent drafts from your recipes; you edit the swap.
Week 39 — three 20-minute dinners, and the yoghurt swap worth 18 g of protein
Sheet-pan chicken thighs with chickpeas (38 g protein) · miso salmon with edamame rice (41 g) · lentil and paneer curry (29 g). Twenty minutes each, all four servings.
Swap the granola and flavoured yoghurt (≈ 9 g protein, 34 g sugar) for 250 g skyr, frozen berries and 20 g oats. Same bowl, +18 g protein, −22 g sugar, 40 kcal fewer.
“I hit my protein but I'm never full.” — 11 g of fibre a day in the logs you sent. Fullness is fibre and volume, not protein; the chickpeas and lentils above are there for a reason.
The three dinners, two lunches from the leftovers, and one shopping list sorted by aisle. Prep schedule for Sunday afternoon.
Twelve freezer-friendly dinners at 30 g protein or more, with the batch-cook order. Drops on the first Sunday of the month.
What the weekly letter
actually contains.
Three dinners with the protein counted, one swap with the numbers, one food-diary question answered, and the printable plan with the shopping list. The dinners and the swap are free, which is what gets it forwarded in the family group chat; the plan and the monthly collection are the €6 part, which is what gets renewed. That is the whole format, every Sunday.
Assisted mode means the agent drafts the issue from your recipes and the week's meal-prep thread; you spend ten minutes editing instead of an evening writing.
The weekly rhythm
that keeps members.
Habit groups work when there is one visible weekly moment and one daily one. The Sunday meal-prep thread is the weekly moment; the protein check-in is the daily one. A themed week every month gives people a fresh start to join on, and a monthly call gives them a reason to stay past week six. ApplyForm grants and revokes the Telegram or Discord access as people pay and cancel; you run the rhythm.
- SundayMeal-prep thread
Members post the week's prep as photos; you reply with one line each. The agent drafts the letter from the thread the same evening.
- DailyProtein-at-every-meal check-in
One line, one number. Streaks are the retention mechanic; anyone who misses three days gets a nudge.
- WednesdaySwap of the week + Q&A
One swap with the maths, then questions answered within a day. Anything that needs a week of logs becomes a €35 review.
- MonthlyLive call and a themed week
“Protein at every meal” or “no ultra-processed breakfasts”: a challenge with a start date. The call opens it; the thread carries it.
Numbers from
the market.
One-off consults and audits across the niche; registered dietitians charge $75–200 an hour, non-credentialed coaches $50–150. €110 with the diary done sits in the middle.
Custom targets, weekly check-ins, chat and adjustments. That subscription stays in your coaching app; the consult, the review and the group live here.
Hybrid runs $1,200–2,400. On ApplyForm it is a three-consult bundle plus the group; the daily tracking stays in MyFitnessPal.
One nutrition Substack has 4,100 paying readers at $5 from a 41,000 free list, about 10%. A €6 recipe letter is priced where the niche already pays.
Trainerize and Everfit sell nutrition as a monthly add-on on top of the base plan; TrueCoach has none. The review form and the letter replace the PDFs you send by hand.
Across coaching. A consult buyer who joins the €35 group is the follow-on; the CRM tag tells you who to email when the next twelve-week block opens.
Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ.
“Am I allowed to
write meal plans?”
In the UK, individual meal plans are for registered dietitians and AfN-registered nutritionists; everyone else gives general, evidence-based education. In Germany, Ernährungstherapie is reserved for Diätassistenten and qualified nutrition scientists, and the Heilmittelwerbegesetz forbids health-claim advertising around it. So the consult is coaching, the review is education about their own logs, the letter is recipes, and none of it claims to treat anything. If you are registered, say so and the agent widens the wording accordingly.
The consult intake screens for pregnancy, diabetes, GLP-1 use and eating-disorder history, with consent, at booking. Anyone flagged is referred to a clinician and refunded if you cannot take them. The free calculator asks none of it; health data stays off the lead form.
The deliverable is the consult and the written review, on time. No “lose 5 kg in 4 weeks” language anywhere; the agent will not write it, and it is the wording that draws refunds and processor reviews. Written work delivered by the deadline is rarely disputed.
It is, which is why the calculator tags by goal and the letter has a point of view. Specialists in postpartum, menopause or athletes charge more; pick the segment your content already speaks to and let the agent write the page for that reader.
Make “what should I eat?”
a consult.
Tell the agent your Instagram or TikTok handle. It reads your content, proposes the calculator, the consult with the food-diary intake and the review form with prices from your niche, and sets them up when you create the account.