The retainer takes six weeks.The €120 audit sells today.
A founder comments “love this, we should talk” and you spend three calls and a proposal finding out they have €400 a month. The audit fixes that order. They pay €120, you send a scored read of their profile and their last ten posts within three days, and the ones with a budget book the workshop. The rest join the writing club. The retainer still happens on your invoice; the pipeline that gets it there lives here.
Free to start. You keep 80%. Unanswered audits refund themselves at the deadline.
Refunded automatically if there's no reply by Friday 25 Sep, 17:00
The audit that qualifies
before the first call.
Four fields: the profile, who they want to reach, the last three posts, and whether they want ongoing help with a budget band. The last field is the one that saves you the three calls. The €200 tier rewrites five posts in their voice, which is the audit and the sample in one. Both land in your CRM with the budget tag already set.
Start from a blank formFive scores,
two rewrites.
Headline, About, Featured, the hooks of their last ten posts, and consistency. A score each, one sentence of evidence, and two things rewritten so they can see what your voice-matching sounds like: the headline and one post. Written, sent from the inbox, by the deadline. It is the proposal you never had to write, because the work is the pitch.
Two slots in October · CRM: qualified · budget €1.5–3k
Five products,
switched on in this order.
The audit first, because it closes today and qualifies for you. Then the workshop it leads to, the request form that runs the retainer pipeline, the club for the people without a retainer budget, and the free letter that fills all four.
- 1Day one · Forms & Requests
LinkedIn profile audit €120 · 3 days
Intake: profile URL, target audience and goal, last three posts, budget band for ongoing help. Scored audit with two rewrites within three days or an automatic refund. €200 tier rewrites five posts. Cap at eight a week.
- 2Week one · Bookings
Positioning workshop €300 · 90 min
One session type. Intake asks for the audit reference, the three topics they could own, and who they lose deals to. Meet link, reminders at 24 h and 1 h. Written positioning one-pager after the call.
- 3Week two · Leads & CRM
Discovery-call request with budget free
Company, role, goal, monthly budget band, start date. Contacts land in the CRM at “new”; the pipeline runs new → audited → workshop → proposal → retainer (won). Retainers are invoiced off-platform.
- 4Week four · Community
Done-with-you writing club €59 / month
For the €400-a-month founders. Monday hook sprint live, an engagement pod thread, Friday post-of-the-week critique by voice note. Cap at 40, quarterly plan on, seven-day trial.
- 5Week six · Newsletter
Weekly post teardown free
One public post taken apart: hook, structure, call to action, what to steal. Free, sponsor-friendly, and the top of every funnel above. The agent drafts from the post you pick; you edit.
Teardown #31 — A CFO's post with 380 reactions, and the three words doing all the work
A fintech CFO, eleven lines, no image. 380 reactions and 41 comments, from an account that averages 30. Screenshot and link, shared with permission.
“I lost €2M in a week.” Number, loss, first person. The other nine posts open with “Excited to share”. This is the whole lesson.
Line 1 hook, line 2 the mistake, lines 3–8 what happened, one line of what changed, one question. Nothing about the product until the comments.
Open with a number you would rather not say out loud. Put the product in your reply to the first comment, not in the post.
Two audit slots left before October · €120 · applyform.app/c/elena-writes/profile-audit. Sponsored by nobody yet; reply if you want to be first.
What the weekly issue
actually contains.
One public post taken apart: the hook, the structure, the call to action, and the one thing to steal. All of it free. The letter is the top of the funnel for the audit, the workshop and the club, and a weekly teardown in front of an audience of founders is what sponsors in this niche pay for. That is the whole format, every Thursday.
LinkedIn has 146,000 newsletters and 28 million subscribers of its own; run yours here so the list is yours, then repost the free issue there as the hook.
Done-with-you,
for the €400 budgets.
Half the people who take the audit cannot afford a retainer and should not be dropped. A done-with-you club at €59 a month is where they go: one live hook sprint a week, an engagement pod that runs itself, and a Friday critique of one member's post in your voice. It is priced below the entry retainer band of $500–700 for one post a week, and it needs nothing from you but Monday and Friday. ApplyForm grants and revokes access as people pay and cancel; you run the two moments.
- MondayLive hook sprint, 30 min
Everyone writes ten hooks for this week's post in the room. You pick the best three aloud. Recorded.
- Tue–ThuEngagement pod thread
Members drop their post link within an hour of publishing; the pod comments. The algorithm rewards the first hour.
- FridayPost of the week, voice-note critique
One member's post, three minutes of your voice on what worked. Anything longer than a voice note becomes a €120 audit.
- MonthlyAnalytics review call
Members share their 90-day numbers; you show what moved. The reason people renew after the first quarter.
Numbers from
the market.
For experienced writers: three to five long-form pieces plus strategy. A €120 audit is the qualified first step towards a $24–60k-a-year client.
$50–100 at the entry level, $300–500 at the top. Five posts rewritten for €200 is the sample at a price nobody negotiates.
The lowest published retainer band. A €59 club with a live hook sprint is the alternative for founders below it, and the pipeline for the ones who grow into it.
Generic writing is being priced out. The audit sells judgement about who to reach and why, which is the part that has not compressed.
Executive ghostwriting alone runs $2,000–25,000 a month. The demand is growing; the entry offer is what most writers lack.
With 28 million subscribers between them. The audience already reads weekly teardowns there; owning the list is the difference.
Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ.
“Why sell €120
when the retainer is €3,000?”
Because the retainer takes six weeks and three calls to close, and half of those calls are with people who were never going to buy it. The audit is paid for, qualifies by budget, and puts your writing in front of them before the proposal. The retainer itself stays on your invoice; ApplyForm takes 20% of the €120, not of the €3,000, and the CRM is where the pipeline runs.
The client does, from the moment you send them; say so in the form description. You are writing in their voice, under their name, and nothing in the audit or the club may be reposted as an example without written permission. The teardown letter uses public posts only, with the author's consent.
No. The audit, the rewrites and the positioning one-pager are the deliverables, and they are on the page by the deadline. No follower counts, no “ten inbound leads a month”, no revenue figures from other clients you cannot show. For consumers in the EU the 14-day withdrawal right applies to packages; disclose it and ask for consent to start.
It writes the ones that open with “Excited to share”. The audit is about who to reach and what to say; the club is accountability and a live room. Price the judgement, not the typing, and let the €200 rewrite tier show the difference.
Close the audit today.
Close the retainer later.
Tell the agent your LinkedIn handle. It reads what you post, proposes the audit, the workshop and the writing club with prices from the market, and sets them up when you create the account.