Your DMs are a job.Charge €15 a reply.
Four hundred unread. Half are “can I ask you something”, a quarter are boyfriend applications after the last video, and somewhere in there is a brand with a real budget. This is the setup that puts a price and a deadline on the first two, a form with a budget field on the third, and a €6 fan club around all of it. Paid DMs with a refund if you don't reply are already how the market works; your fans will understand it in one sentence.
Free to start. You keep 80%. Unanswered questions refund themselves at the deadline.
Refunded automatically if there's no reply by Friday 18:00 · 18+ only
The question they pay for
instead of the DM.
One question, one preference for how you answer. That is the whole form. Standard is €15 with three days; priority is €40 in 24 hours for the people who need the answer before the weekend. Cap it at sixty a month with the spots counter and it closes itself when you are busy. The second form, “apply to be my boyfriend / friend”, is the viral one: same €15, fourteen days, structured questions instead of two hundred free applicants in a Google Form.
Start from the AMA templateA real answer.
Ninety seconds of it.
Type it or record a voice note; either counts as answered. The inbox sorts by nearest deadline and shows how much money is at risk, so the €40 ones float to the top. Miss the window and the fan is refunded and told why. That refund is the reason they paid up front, and it is why disputes on this kind of form stay rare.
Fan notified · €12 to your balance · 19 Sep
Five products,
switched on in this order.
Forms first, because that is where the DM volume already is. Then the brand form, so the inquiries stop hiding between the fan messages. The fan club and the call come after there is something to talk about.
- 1Day one · Forms & Requests
Ask me anything €15 · 3 days
One question, one answer, voice note or text. Priority tier €40 in 24 hours. Monthly cap of sixty with the spots counter; 18+ on the form; photo uploads off.
- 2Day one · Forms & Requests
Apply to be my boyfriend / friend €15 · 14 days
Eight structured questions and an optional photo, fourteen days to reply. The fee filters two hundred applicants down to the twenty who mean it. Photos are screened before you see them and deleted after the window.
- 3Week one · Leads & CRM
Work with me — brand inquiry with budget free
Brand, budget band, deliverables, usage rights, deadline. Lands in a pipeline instead of your DMs; anything under your floor gets a polite auto-reply. You invoice the deal yourself.
- 4Week three · Community
Fan club with a monthly AMA €6 / month
A Discord role or Telegram group: behind-the-scenes drops, early access, polls on the next video, one live AMA a month. Seven-day trial on, yearly plan on. Never lead with this; sell it once the forms have an audience.
- 5Week four · Bookings
10-minute video call, three a day €60 · 10 min
One evening window, three slots, fifteen-minute holds while they pay. Intake: first name, what they want to talk about. The cap is the product; it keeps the price where it is.
€2,500 · one Reel + three stories · usage 6 months · due 15 Oct
€1,800 · integrated segment · no usage rights · due 3 Nov
“Gifting only” · below your €800 floor
€3,600 · two Reels + on-site day · deadline 20 Sep
New → Replied → Quoted → Booked → Paid · move a card, the brand gets the templated email
The brand inquiries,
out of the DMs.
Five fields: brand, budget band, deliverables, usage rights, deadline. The budget band is the one everyone leaves out, and it is the one that saves you the four-email dance. Inquiries under your floor get a templated decline; the rest sit in a five-stage pipeline you drag cards across. Payment for the deal stays off-platform; a 20% take on a €2,500 collaboration would be a bad deal and we say so. The form is free because the CRM is the point.
Every form buyer and every fan-club member lands in the same contacts list, tagged. When the fan club opens, you email the two hundred people who already paid €15 to ask you something.
A fan club that runs
on a rhythm.
Pre-recorded shout-outs turned out to be a pandemic novelty: the biggest marketplace for them lost more than 80% of its revenue from the peak because nobody bought twice. What fans do pay for again is access with a schedule. One drop a week, one poll, one live AMA a month. ApplyForm grants and revokes the Discord role or Telegram access as people pay and cancel; you run the four items below.
- TuesdayBehind-the-scenes drop
The cut that didn't make it, the pitch that got rejected, the numbers on last week's video. Ten minutes to post.
- ThursdayPoll on the next video
Members choose between two ideas. It is the cheapest form of ownership you can give a fan.
- Always onEarly-access channel
The video goes here twelve hours before it goes public. Paid questions you read out get answered here first.
- MonthlyLive AMA, 45 minutes
The one fixed live moment. Communities with a weekly or monthly live event retain roughly twice as well as feeds.
Numbers from
the market.
$170M paid out to creators by mid-2025, most of it one-to-one replies rather than subscriptions. The demand is proven; the rail is what is missing outside the US.
Saymo refunds unanswered messages after 48 hours; Popcall charges only if you reply within two days. Both take 20%. Fans already know how this works.
Most creators open at $5–25 a message; top creators charge $5–100 or more for priority. €15 standard and €40 priority sit in the middle of that band.
Shout-outs sold once. A 10-minute live call at €60, capped at three a day, is the version with a reason to come back: the fan talks, you listen.
Recent viral applications drew 200 to several thousand replies through free Google Forms. A €15 fee and fourteen days turns that into twenty serious ones and a payout.
“Content creation” has been a restricted category since November 2025. Clear deliverables, an 18+ gate and automatic refunds are how you stay well under the line.
Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ.
“Won't fans feel
nickel-and-dimed?”
The free comment section stays free. What changes is the private reply: it now has a price, a deadline and a refund, which is more than a DM ever offered. Say it plainly on the page: “I read everything here first; if I don't answer in three days you get your money back.” Fans who pay €15 for a considered answer are not the fans who complain about it.
Every form carries an 18+ gate and the boyfriend application screens photos before you see them. One click blocks the sender and refunds them; anything explicit is against the rules and gets reported, not answered. Adult content is not allowed on ApplyForm at all, which is a feature here.
Your reply, its timestamp and the refund policy they agreed to are submitted as evidence automatically. Answered questions with a visible deliverable rarely lose. Unanswered ones were already refunded, so there is nothing to dispute.
They do, in dollars, for US creators, with a 10,000-follower minimum on one and no fan club or brand CRM on either. Here the AMA, the application, the brand pipeline, the club and the call sit on one page in euros, and you keep 80% of each.
Stop answering
for free.
Tell the agent your TikTok or Instagram handle. It reads your recent videos, proposes the AMA, the application form and the fan club with prices from your niche, and sets them up when you create the account.