“What should I use for X?”A routine review. €15.
Every video ends with the same forty DMs: a shelfie, a skin type, and “what should I change?”. You can see it in ten seconds (two acids on the same night, a retinoid with no sunscreen) and you type the same three lines for free. This is the setup that puts a price and a deadline on the review, a free quiz in front of it that builds your list, and a consult, a monthly ingredient brief and a support room behind it. Routine review, not diagnosis; the wording stays on the right side of that line.
Free to start. You keep 80%. Unanswered reviews refund themselves at the deadline.
Free · the routine for your skin type lands in your inbox now · 18+ · photos deleted after 30 days
The quiz they fill in
instead of the DM.
Skin type, one concern, three photos, the current routine. The starter routine for their skin type goes out instantly as a PDF, so you owe nobody a reply; the contact lands in your CRM tagged by concern. When you post about barrier repair, you email the “redness” segment. The paid review below is one click away in the same email, and half your reviews will come from people who did the quiz first.
How lead forms and the CRM workKeep, cut, add.
In that order.
The €15 review takes a shelfie and the routine as text. You send back three lines: what to keep, what to cut, what to add, with the order to use them and one sentence on why. Written or a 90-second Loom. No product is “prescribed”, nothing is diagnosed, and anything that looks like it needs a doctor gets that sentence instead of a serum. The inbox sorts by deadline; miss it and the buyer is refunded without you doing anything.
Buyer notified · €12 to your balance · 19 Sep
Five products,
switched on in this order.
The quiz first, because it costs the buyer nothing and gives you a tagged list. The review the same day. The consult, the brief and the room once the list has a few hundred people on it.
- 1Day one · Leads & CRM
Skin quiz with three photos free
Skin type, concern, three photos, current routine. Starter-routine PDF sent instantly; contact tagged by concern; newsletter opt-in on the same form. 18+ gate on; photos auto-deleted after 30 days.
- 2Day one · Forms & Requests
Review my routine (shelfie) €15 · 3 days
One shelfie photo, the routine as text, one question. Keep / cut / add back within three days. Cap of thirty a week; a mandatory “this is a routine review, not medical advice” line on the form and in every reply.
- 3Week two · Bookings
30-minute consult €60 · 30 min
Intake before the call: allergies, budget, climate, anything prescribed by a doctor. Two evenings a week, reminders at 24 h and 1 h. Credit the €60 against your own product line if you have one; the market does.
- 4Week four · Newsletter
Monthly ingredient brief €5 / month
One ingredient, what the evidence says, what to pair it with, one anonymised routine fixed. The agent drafts from your month's videos; you edit. Yearly plan at two months free.
- 5Week six · Community
Acne-support room €12 / month
Discord or Telegram: a photo-free daily check-in, a shelfie thread on Mondays, one live Q&A a month, and a pinned rule that pain, bleeding or spreading goes to a doctor. Seven-day trial, cap at 150.
Ingredient brief #9 — azelaic acid, the one nobody films
Azelaic acid, 10% in cosmetics (higher strengths are prescription-only in most of Europe). Redness, post-breakout marks, fine for sensitive skin. Boring, which is why it works.
Three trials summarised in plain words, with the caveat that all three were at prescription strength. What a cosmetic 10% can reasonably be expected to do, and what it can't.
Fine with niacinamide and SPF. Skip the same night as your glycolic. Where it goes in the order, morning and evening, for each skin type.
Reader, 29, oily, Manchester: six actives, two of them clashing, no sunscreen. Before and after routine, with the four products that stayed.
October: move the acid to twice a week, thicker moisturiser at night. Three consult slots left · €60 · applyform.app/c/noor-skin/book/consult
What the monthly brief
actually contains.
One ingredient a month, taken seriously: what it is, what the evidence says at the strength people can actually buy, what to pair it with, and one reader routine rebuilt around it. The pairing table and the routine fix are the paid part; the ingredient explainer is free and gets shared. Twelve issues a year is a library people stay subscribed for.
Every claim about what an ingredient does is written the way the EU Cosmetics Regulation expects: what the product is for, not what it cures. The agent drafts in that register by default.
A support room
with a rhythm and a rule.
Acne is lonely and the internet's advice for it is dangerous: influencer-driven over-use of acids and retinoids is linked to rising irritant dermatitis and barrier damage. A paid room with a fixed rhythm and one pinned rule (anything painful, bleeding or spreading goes to a GP or dermatologist, not to the chat) is the version that helps. ApplyForm grants and revokes the Discord role or Telegram access as people pay and cancel; you run the four items below.
- DailyPhoto-free check-in
“Did you wear SPF, did you skip the acid, how does it feel?” Text only. Streaks are the retention mechanic; no face photos in the feed.
- MondayShelfie thread
Members post their shelf, you reply with one keep / cut / add line. Anything longer becomes a €15 review.
- WednesdayIngredient thread
The month's ingredient, questions answered in one place. Feeds the next brief; the agent drafts from it.
- MonthlyLive Q&A, 45 minutes
The one fixed live moment. Communities with a regular live event retain roughly twice as well as async feeds.
Numbers from
the market.
With a pre-call intake (routine, products, allergies, budget, climate, optional photos) and an explicit “not a medical diagnosis” line. €60 for 30 minutes sits in the band.
The dominant esthetician loop: the fee becomes a discount on your own line. The same brand runs a free three-photo skin quiz as its lead magnet, which is rung one here.
From a provider's quick routine audit to $289–599 with extended support. A €15 review with a three-day window is the impulse-priced end of that range.
In a 17,994-profile sample; women are 55–70% of the audience. Brand CPMs have slipped to $20–40 on saturation, which is the case for charging the audience directly.
The EU Cosmetics Regulation applies to claims “irrespective of the medium”, influencers included; France makes them personally liable. Reviews describe routines and never promise cures.
One has seven million downloads; scores change on every upload. The demand for “rate my skin” exists; a human review with a refund window is the honest version of it.
Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ.
“Am I allowed to
give skin advice?”
You are allowed to review a cosmetic routine and explain ingredients; you are not allowed to diagnose or to recommend prescription actives unless you are licensed to. The form says “routine review, not medical advice” above the pay button, every reply carries the same line, and the agent writes the template so that anything that looks clinical (cystic acne, sudden rashes, anything painful) gets a “see a GP or dermatologist” sentence instead of a product. That boundary is what keeps the €15 review sellable.
No, and neither can the brand. Under EU cosmetics law a claim has to be true and provable whatever the medium, and “treats”, “cures” and “heals” are medicine words. Say what a product is for and what changed in the routine. The agent's drafts and the review template stay in that register.
Every form carries an 18+ gate. Photos are screened on upload, never used to train anything, and deleted automatically after the window you set (30 days by default). One click blocks and refunds a sender who should not have sent something.
The quiz sends a PDF, not a reply from you, and says so. Anyone who wants your eyes on their routine pays €15 and gets a deadline. The quiz exists so you have a tagged list of a thousand people when the brief and the room open.
Stop reviewing shelfies
for free.
Tell the agent your TikTok or Instagram handle. It reads your recent videos, proposes the quiz, the routine review and the consult with prices from your niche and the disclaimers written in, and sets them up when you create the account.