“Rate my outfit?”€10. Reply in three days.
The photo arrives in your DMs, you can see the problem in two seconds (the trouser break, the belt fighting the shoes), and you either type a paragraph for nothing or leave it on read. This is the same two minutes with a price, a deadline and a refund if you miss it. Behind it: the closet gap analysis, the 90-minute audit that is already a €180 service in the market, and a monthly outfit formula people renew for.
Free to start. You keep 80%. Unanswered ratings refund themselves at the deadline.
Refunded automatically if there's no reply by Thursday 12:00 · 18+ only
The photo they pay to send
instead of the DM.
One photo, the occasion, one worry. Enough to give a real verdict and short enough that people finish it. The €35 sibling form takes five closet photos and an occasion list and returns a gap analysis. Cap ratings at twenty a week with the spots counter; the form closes itself when your evenings fill up. Photos are screened on upload and deleted after the window.
Start from the rate-my-looks templateFour scores and
one change.
Fit, proportion, colour, shoes. A score each, one sentence of reasoning, one thing to change before Saturday. Written or a 60-second Loom; both count as answered. The scorecard is what makes €10 feel like value and what gets screenshotted to the group chat, which is where the next twenty buyers come from.
Two links attached in your size · €8 to your balance · 19 Sep
Five products,
switched on in this order.
The micro-priced rating first, because the demand is already in your inbox. The considered form next, then the audit that the ratings qualify people for, then the letter and the list.
- 1Day one · Forms & Requests
Rate my outfit €10 · 3 days
One photo, occasion, one worry. Four scores and one change back. Weekly cap of twenty, 18+ gate, photo screening on, attachments deleted after the window.
- 2Day one · Forms & Requests
Closet gap analysis, five photos €35 · 5 days
Five closet or flat-lay photos plus a list of the occasions they dress for. You return what is missing, what is doubled and the three pieces to buy first. Five days; cap of eight a week.
- 3Week two · Bookings
Virtual closet audit €180 · 90 min
Intake before the call: sizes, budget band, lifestyle, the three photos they already sent. Two evening slots a week, reminders at 24 h and 1 h, your cancellation policy enforced. A written summary and shopping list afterwards.
- 4Week four · Newsletter
Monthly outfit formula €6 / month
One formula, three ways to wear it, a buy-or-skip list for the month's sales, one reader outfit fixed. The agent drafts from your recent posts; you edit. Yearly plan at two months free.
- 5Week four · Leads & CRM
Capsule wardrobe checklist free
A one-field form in your bio. The checklist goes out instantly, the contact is tagged by the style they picked, and the newsletter opt-in is on the same form.
Formula #14 — the third piece, and why your good outfits already use it
Base (trouser + top) + third piece (overshirt, waistcoat, long cardigan) + one hard shoe. Every outfit you've saved this year fits it.
Office: navy trouser, white tee, camel overshirt, loafer. Weekend: same trouser, striped knit, denim jacket, trainer. Dinner: swap the tee for a silk cami, keep the overshirt open.
Buy: the wool-blend overshirt at €89 before the sale ends (runs large, size down). Skip: the viral barrel-leg trouser unless you are over 172 cm.
Anna, 38, Hamburg: black skinny jean, oversized hoodie, white trainer. Fix: straight-leg jean, same hoodie half-tucked, add a long coat as the third piece. Before and after photos inside.
Two evening slots left in October · 90 min · €180 · applyform.app/c/mara-styles/book/audit
What the monthly issue
actually contains.
One formula, three outfits built from it, a buy-or-skip list for the sales that month, one reader's outfit fixed with photos, one link. That is the whole format, twelve times a year. The buy-or-skip list and the reader fix sit behind the €6 tier; the formula is free and gets forwarded, which is how the list grows without the algorithm.
Lifestyle newsletters price at a median of $9 a month. €6 with a yearly plan at two months free sits under that on purpose: this is an audience that buys a €10 form, not a €27 finance letter.
A working week
that fits around shoots.
No community in this stack, on purpose: an outfit-of-the-day channel needs daily moderation and the market pays €15 a month for it at best. Instead the week has two batching days for forms, two evenings for audits and one Sunday a month for the letter. The inbox sorts by deadline and nudges you at half-time, so nothing refunds by accident.
- MondayOutfit ratings, batched
Ten to twenty photos, three minutes each, scorecards typed in one sitting. Anything that needs more than one change becomes a €35 gap analysis.
- WednesdayCloset gap analyses
Five-photo submissions, five-day window. Two or three a week; the ones with a real budget get the audit link at the end.
- Tue & Thu eveningsCloset audits, 90 min
Intake read before the call, shopping list sent within the hour after. Two a week is the cap; the calendar enforces it.
- First SundayThe outfit formula goes out
Agent-drafted from your month's posts and the reader submissions; you edit for twenty minutes and send.
Numbers from
the market.
$99 buys a 30-minute call with ten annotated outfit suggestions; $299 buys a month of photo feedback with replies inside 24 hours. €10 a photo is the same service sold by the piece.
The common band, with $200 as the sweet spot; individual stylists list two-hour edits at $250–425. €180 with intake and a written list sits inside it.
Global rate arbitrage is real. A €10 rating with a scorecard competes on speed and taste, not on hours, which is why it is priced like a coffee.
Unchanged since 2024. The outfit formula at €6 with a yearly plan is deliberately under it; this audience pays small amounts often.
Top quartile 2–5%. A thousand checklist downloads become six to fifty paying readers, so the forms and the audit carry the income; the letter carries the audience.
In a 17,994-profile sample, behind beauty and fitness. Brand CPMs in beauty and fashion have fallen to $20–40 on saturation, which is the case for selling to the audience directly.
Market figures from published industry and platform data, September 2026, rounded. Your prices, volume and retention will differ.
“Is €10 worth
my time?”
Twenty a week at three minutes each is an hour of work and €160 to your balance, and the ratings are the top of the funnel: the people who send five closet photos for €35, and then book the €180 audit, almost all started with one outfit. If the volume is too high, raise the price or lower the cap; if it is too low, the checklist and the letter are filling the list for next month.
The form rates the outfit, never the body, and the page says so. Every submission passes an 18+ gate and photo screening before it reaches you; one click blocks, refunds and reports anything that should not have been sent. Photos are deleted after the reply window. There is no “rate my body” template and we will not build one.
The scorecard is on the page with the reasoning and one concrete change. A considered answer delivered on time is not refundable for being honest; unanswered ones refund themselves. Disputes on written, timestamped deliverables are rare.
Two evening slots a week, intake read beforehand, and the calendar refuses a third. The written summary takes twenty minutes because the shopping list is half-written from the gap analysis they already paid for.
Stop rating outfits
for free.
Tell the agent your Instagram or TikTok handle. It reads your recent posts, proposes the outfit rating, the gap analysis and the closet audit with prices from the market, and sets them up when you create the account.